<data xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<row _id="1"><region>North America</region><total_units_sold>18420</total_units_sold><total_revenue_usd>3684000</total_revenue_usd><total_marketing_spend_usd>568000</total_marketing_spend_usd><total_new_customers>5120</total_new_customers><total_returning_customers>10480</total_returning_customers><total_profit_usd>1114000</total_profit_usd><profit_margin_pct>30.2</profit_margin_pct></row>
<row _id="2"><region>Europe</region><total_units_sold>15340</total_units_sold><total_revenue_usd>3068000</total_revenue_usd><total_marketing_spend_usd>471000</total_marketing_spend_usd><total_new_customers>4380</total_new_customers><total_returning_customers>9050</total_returning_customers><total_profit_usd>947000</total_profit_usd><profit_margin_pct>30.9</profit_margin_pct></row>
<row _id="3"><region>Asia</region><total_units_sold>21960</total_units_sold><total_revenue_usd>4392000</total_revenue_usd><total_marketing_spend_usd>690000</total_marketing_spend_usd><total_new_customers>6420</total_new_customers><total_returning_customers>12280</total_returning_customers><total_profit_usd>1340000</total_profit_usd><profit_margin_pct>30.5</profit_margin_pct></row>
<row _id="4"><region>South America</region><total_units_sold>9240</total_units_sold><total_revenue_usd>1848000</total_revenue_usd><total_marketing_spend_usd>266000</total_marketing_spend_usd><total_new_customers>2980</total_new_customers><total_returning_customers>5180</total_returning_customers><total_profit_usd>542000</total_profit_usd><profit_margin_pct>29.3</profit_margin_pct></row>
<row _id="5"><region>Africa</region><total_units_sold>6140</total_units_sold><total_revenue_usd>1228000</total_revenue_usd><total_marketing_spend_usd>176700</total_marketing_spend_usd><total_new_customers>1960</total_new_customers><total_returning_customers>3320</total_returning_customers><total_profit_usd>336000</total_profit_usd><profit_margin_pct>27.4</profit_margin_pct></row>
</data>
